App of the Day
DSLR Camera selected as App of the Day in Europe, Canada, Australia and South Korea.
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Fulvio ScichiloneSoftware development & design
Born in Agrigento, Sicily, in 1990, my passion for technology and software development has shaped my career in mobile apps, innovative software projects and the coordination of teams building complex platforms.
Professional experience:
- Senior App Developer, UI & UX Designer, Software Designer and Project Manager since 2011.
- CTO at digital healthcare company Medical Cloud, developing telemedicine platforms, monitoring systems and digital tools for doctors and healthcare professionals.
- Over 24 personal apps published on the App Store, with more than 1 million downloads.
- Featured in publications including Wired, Vanity Fair, La Repubblica, iPhoneItalia and DDay.
Selected projects
- DSLR CameraReflex Camera in Italy Creator and developer of the iOS app, with millions of downloads worldwide and multiple selections for Apple's App Store showcases.
- Agent-Quest — Open source
An open-source project I created to make AI agents' work visible: Claude Code and Codex sessions become characters in a fantasy village, with activities updated in real time. It includes a session view and an editor to customize the map.
★ 140 stars on GitHub · MIT license
- Whery: Design and development of an app to organize and find belongings at home. It combines voice and photo input, natural-language search and augmented reality markers. AI runs on the device, while syncing uses private iCloud. Available across iPhone, iPad and Apple Watch.
Medical Cloud — CTO: My work at Medical Cloud spans an ecosystem of digital healthcare solutions: telemedicine, continuity of care, monitoring and treatment plan management. Apps, dashboards and connected devices bring patients, professionals and healthcare organizations together. Medical Cloud projects
Ergon AI / Earlyup: I work on an ecosystem of apps and web tools for professionals and their clients. Earlyup Pro combines a voice calendar, AI-assisted service creation and booking management. The project spans mobile and web, with a focus on consistent user journeys and well-organized product features. Discover Earlyup Pro
Bright Filters: A photo editing app with Core ML-based machine learning features, featured by Apple on the App Store in over 100 markets.
Visita Smart: CTO and developer of a telemedicine app that connects to Bluetooth medical devices. The platform links the patient's app to a web dashboard for the doctor, supporting video consultations and remote access to collected measurements. Learn more
Over65: A Medical Cloud project with ASP Siracusa to support patients aged over 65 at home after discharge. It includes a guided process to prepare for remote appointments and check the microphone, webcam and connection. View project- DeltaCom: A Medical Cloud system for monitoring field operators. It combines communication with the control room, connected devices and AI features for report transcription and voice commands, with offline data collection. View project
TAP — Tracker Alert Position: A Medical Cloud app for healthcare worker safety. Alerts sent from a smartphone reach a central dashboard with location and emergency details, helping coordinate the response. View project
A few more projects 4 projects
Augmented reality, tourism, financial platforms and e-commerce: other areas of my work.
Agrigento AR: Development of an augmented reality app to explore the Valley of the Temples in Agrigento.- Capfound and Pignoro App: Project management and software development for financial platforms and asset investigations.
- Kitestore.it: Online sales strategy, e-commerce development and UI/UX design for a sports equipment company.
- Agrigento City: Founder and developer of a tourism app dedicated to the city of Agrigento.
Expertise and approach
Experience across consumer apps, professional tools, digital healthcare, photography, tourism and e-commerce. A background combining software development, design and product management, now supported by AI.
- Product and software designFrom understanding a need to defining features, workflows and technical choices. I combine development experience with a product perspective to guide apps and platforms through each stage of delivery.
- Mobile and web developmentNative apps, cross-platform solutions, backend services and integrations. Experience with personal and business products helps me choose tools and technologies to suit each project.
- AI in the development processI use AI agents to support analysis, prototyping, development and code review, choosing between Claude, OpenAI solutions and local or custom models according to the project. Technical experience guides the choices and the verification of results.
- AI and connected devices in productsIntegration of voice, image analysis, on-device AI, augmented reality and Bluetooth devices. Practical applications in personal organization, photography and digital healthcare systems.
- Design and user experienceDesigning interfaces and journeys for people with different needs. From mockups to the final product, with attention to clarity, accessibility and consistency across apps and the web.
- Technical coordination and releaseExperience as a CTO and project manager, defining requirements, organizing work and collaborating with companies and teams. I oversee development, review and release while keeping product goals connected to technical decisions.
Technologies, tools and specific skills
- Programming languages: Swift, SwiftUI, Objective C, Java, JS.
- Apple frameworks: ARKit, CoreML, AVFoundation, PhotoKit, Vision, UIKit, MapKit, ShazamKit, Metal, SiriKit, StoreKit.
- Frameworks and libraries: ReactJS, React Native, NodeJS, ExpressJS, Wordpress. AWS Server
- Platforms: iOS, iPadOS, WatchOS, Android, Web, AWS.
- Tools: Xcode, Android Studio, Visual Studio Code, Sketch, Photoshop, Final Cut, Lightroom, Logic Pro.
- Project management: Cross-platform development, native coding and project management for startups, companies and development teams.
- App Store strategy: Experience in App Store positioning and promotion. Apple's editorial selections and international charts are part of DSLR Camera's journey. Results and recognition
- Design: From creating mockups to developing user-friendly interfaces, with a focus on thoughtful UX and engaging UI.
App Store strategy
Experience in App Store positioning and promotion, developed in part through the journey of DSLR Camera, known in Italy as Reflex Camera.
From its release in 2014 to Apple's editorial selections and international charts: selected results told through the original images and posts.
Top positions among paid apps
The post documents DSLR Camera reaching number one among paid apps in the App Stores of Europe, Canada and Australia.
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On demo iPhones in Apple Stores
DSLR Camera among the demo apps: this photograph was taken at the Apple Store Centro Sicilia in Catania.
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On stage at Apple's keynote
The DSLR Camera icon appears on the screen shown during Apple's keynote.
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Featured for augmented reality
Selected for the App Store's Augmented Reality section, documented in nine markets including the United States, the United Kingdom and Italy.
View original postA selection of past results shared on my LinkedIn profile.
Learning and continuous development
- Keeping up with new technologies and industry best practices.
- Working with companies and teams, providing support and sharing knowledge.
DEVELOPER OF DSLR CAMERA FOR iOS
- Released in 2014
- Most downloaded app of 2018
- Selected multiple times for Apple's App Store showcases as "App of the Day"
- Number one in the app charts in more than 30 countries worldwide 🏆
- Featured in blogs and newspapers around the world
LATEST ARTICLES AND GUIDES FOR MY APPS
On-device AI: organize your belongings with a private home inventory
Understand how Whery processes saved belongings on your device, how private iCloud sync differs, and what to check before using AI features.
Whery for iPhone Duo: optimized and ready from day one
Whery will be optimized for iPhone Duo on October 23, 2026: an adaptive interface to organize your belongings and find them again.
How to keep track of what’s in your boxes and drawers
A box labelled “miscellaneous” is easy to pack and difficult to search. Months later, opening every box becomes the only way to find one small object. A simple record of contents and locations can make the next search much shorter.
Whery 1.0.2 is available: what’s new, plus a video
Whery 1.0.2 is here, with refinements to the everyday experience of remembering where you put things.
iPhone 18 Pro variable aperture: take control in Manual or Av mode
Control the variable aperture of the iPhone 18 Pro Main camera in Manual or Aperture Priority (Av) with DSLR Camera 12.1.
New iPhone 18 Pro? Set up a useful home organizer with Whery
A practical setup for a new iPhone: build a small home inventory, check iCloud sync and keep saved belongings within reach.
PROJECTS AND SOFTWARE DEVELOPED FOR
AI — Artificial intelligence
My AI work spans several projects: searching and organizing belongings with Whery, tools for professionals with Earlyup, and features supporting monitoring and documentation in Medical Cloud systems. The focus is on integrating these capabilities into real application workflows, from voice input to the interface.
AI agents in development
I integrate AI agents into my work to analyze requirements, explore solutions, build prototypes and support software development. My experience with apps, web products and business platforms guides task definition, the context given to agents and the evaluation of results.
- Analysis and design: understanding needs, comparing alternatives and turning ideas into practical tasks.
- Development and evolution: supporting coding, refactoring and work on existing features.
- Review and verification: analyzing issues, preparing tests and checking that the outcome meets the project's requirements.
- Documentation: clarifying technical decisions, specifications and information the team needs.
Tools are selected for each project: Claude, OpenAI solutions and APIs, local models and custom models. Integration needs, data confidentiality and available resources inform those choices. Technical decisions and final verification remain part of my work.
AI in products
My experience also includes integrating AI features into apps, choosing solutions according to the data, devices and experience required.
- Whery: organizing and finding belongings through voice, photos and natural language, with on-device AI processing.
- DSLR Camera / Reflex Camera: machine learning processes using Core ML and Vision for image analysis and recognition, integrated into the app's photography tools.
- Earlyup: a voice calendar and tools that help professionals organize and present their services.
- Medical Cloud: voice and transcription features in systems that support operator monitoring and documentation.
This work brings together interfaces, software integrations and information management, with attention to the user's role and each project's characteristics.
Apple Core ML and Vision frameworks:
- Extensive knowledge and experience developing with Core ML, Apple's machine learning framework, to create and implement custom machine learning models in iOS apps.
- Experience using Apple's Vision framework to build advanced image and video recognition solutions, enhancing features in apps such as DSLR Camera and Bright Filters.
- Implementation of augmented reality and facial recognition features in various apps, using machine learning and computer vision technologies to create immersive, practical user experiences.
- Collaboration with developers and data scientists to continually improve the accuracy and efficiency of the machine learning models used in apps.
OpenAI API:
- Experience developing with and integrating OpenAI APIs to enhance mobile and web apps.
- Creating internal JavaScript frameworks that connect to OpenAI.
- Developing advanced natural language processing (NLP) solutions to improve interactivity and language understanding in apps.
- Collaboration with data science teams on training and optimizing machine learning models based on GPT and other OpenAI frameworks.
AR PROJECTS — Augmented reality
My augmented reality work ranges from locating belongings in Whery to photography with DSLR Camera and exploring cultural heritage with Agrigento AR.
Explore the augmented reality projects
Developing augmented reality projects and iOS apps using advanced frameworks.
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Agrigento AR app
- Goal: Show what Agrigento's Valley of the Temples originally looked like using augmented reality.
- Features:
- Displaying 3D models of temples and other buildings in the valley.
- Positioning buildings realistically on the ground.
- Interacting with virtual objects.
- Results:
- An app appreciated by visitors and history enthusiasts.
AR Assistant for DSLR Camera
- Goal: Helping users improve their photos through augmented reality.
- Features:
- Displaying suggestions and tips for composing and taking photos.
- Simulating photographic effects.
- Sharing photos with other users.
- Results:
- A feature appreciated by users.
- Selected by Apple for the App of the Week showcase and the App Store's AR category.
How I work
01Ideas and strategy
- Identifying the client's needs.
- Developing the idea.
- Defining project goals.
- Writing functional and non-functional requirements.
02Design
- Creating UI mockups and prototypes.
- Defining the system architecture.
- Selecting technologies and frameworks.
03Development
- Coding the core features.
- Building the software structure.
- Implementing the user interface and user experience.
04Testing and review
- Presenting the project to the client for feedback.
- Implementing requested changes.
- Functional testing to check that requirements are correctly implemented.
- Usability testing to ensure a good user experience.
- Identifying and resolving bugs and issues.
05App or platform launch
- Deploying the project to the server or publishing it on platforms such as the App Store or Google Play.
- Checking operation in the production environment.
- Monitoring project performance.
- Resolving any post-launch issues.
- Collecting and analyzing usage data.
CONTACT ✉️
For more details, information or to discuss your software development needs, feel free to get in touch.